Healthray Expert Author

Mayank Chanllawala

SEO Manager & Digital Marketing Strategist at Healthray

195+ Articles Published

2023 Writing Since

15 Topics Covered

Professional Background

About Mayank Chanllawala - SEO Manager & Digital Marketing Strategist at Healthray

Mayank Chanllawala is a SaaS SEO Consultant and Senior Digital Marketing Strategist at Healthray - India's AI-powered Hospital Information Management System and EMR Software platform. With 10+ years of hands-on experience in SEO, inbound lead generation, and healthcare SaaS growth, he specialises in building organic visibility that converts into measurable revenue.

A technology enthusiast by nature, Mayank holds a Master of Computer Applications (MCA) from Bhagwan Mahavir University (2011–2014), which gave him a strong analytical foundation for understanding both software architecture and search engine algorithms.

He launched his career as an SEO Executive at DRC Infotech, spending over five years designing high-performance websites and building the SEO frameworks that drove consistent search ranking improvements. From there, he joined SHUKUL Infotech Pvt. Ltd. as a Digital Marketing Executive, where he scaled brand presence through PPC, social media marketing, and app store optimisation - developing scalable marketing architectures with measurable business outcomes.

Today, Mayank serves as the SEO Manager at Healthray, leading a high-performance team that includes 10+ full-time SEO experts, 10+ content writers, and 15+ SEO interns. Under his management, the team has spearheaded organic growth for Healthray.com and the product-focused microsite EMRSoftware.ai, ranking 100+ medical and SaaS keywords on Page 1. He drives the adoption of next-generation techniques including GEO (Generative Engine Optimisation), AEO (Answer Engine Optimisation), and LLM-driven content strategies - ensuring Healthray stays ahead in the rapidly evolving AI search landscape.

Key Responsibilities at Healthray

Organic Growth Strategy: Architects full-funnel SEO roadmaps for Healthray.com and EMRSoftware.ai - covering technical SEO, entity-based content, E-E-A-T signals, and structured data to rank for high-intent healthcare and SaaS keywords.
AI & Next-Gen SEO: Integrates GEO, AEO, and Semantic SEO to maintain brand discoverability in AI Overviews, Google SGE, voice search, and LLM-based answer engines.
Market & Competitor Intelligence: Analyses the healthcare IT competitive landscape, identifies technology gaps, and designs strategies that position Healthray as the preferred HMS and EMR platform across India and international markets.
SEO Team Management: As SEO Manager, Mayank leads a team of 10+ full-time SEO experts, 10+ content writers, and 15+ SEO interns - setting individual KPIs, reviewing deliverables, running weekly sprint reviews, and aligning the entire team to Healthray's organic growth targets across rankings, traffic, and lead generation.
Performance Marketing: Oversees Google Ads and GA4 campaign optimisation, resolving CTR drops, quality score challenges, and keyword delivery issues to maximise ROI on paid channels.
Client & Revenue Growth: Engages healthcare providers - hospitals, polyclinics, and laboratories - to understand real-world challenges, translate insights into platform improvements, and drive inbound and outbound sales conversions.

Areas of Expertise

SaaS & Healthcare SEO - Technical SEO, E-E-A-T, entity-based optimisation
Generative Engine Optimisation (GEO) - AI search visibility, LLM-driven content
Answer Engine Optimisation (AEO) - Featured snippets, People Also Ask, voice search
Content Strategy & Blogging - Semantic clusters, internal linking, topical authority
Performance Marketing - Google Ads, Meta Ads, PPC, GA4 analytics
Social Media Marketing (SMM) - LinkedIn, YouTube, brand presence building
App Store Optimisation (ASO) - Healthcare mobile apps
Sales Leadership - B2B2C pipeline, inbound & outbound growth, CRM strategy

How Mayank's Expertise Drives Revenue for Healthray

Mayank's decade-long command of SEO algorithms - and his early adoption of AI-powered search techniques - translates directly into qualified inbound leads for Healthray's HMS, EMR, and pharmacy software products. By ranking for high-intent, bottom-of-funnel keywords in the healthcare SaaS space, he consistently brings decision-makers - hospital administrators, clinic owners, and lab managers - to the platform organically, reducing customer acquisition cost while scaling pipeline volume.

His analytical mindset, honed through years of interpreting GA4 dashboards and algorithm update patterns, enables rapid decisions: when a traffic dip occurs, he diagnoses root causes - be it a Core Update impact, a crawl budget issue, or a competitor content gap - and pivots strategy within days, not weeks.

As SEO Manager, Mayank oversees a team of over 10 full-time SEO experts, 10 content writers, and 15 SEO interns - one of the largest dedicated healthcare SEO teams in India's SaaS space. He sets clear sprint goals, conducts weekly performance reviews, and ensures every team member is upskilled on the latest algorithm changes, AI search behaviour, and content quality standards. The result is a compounding content engine that consistently delivers new Page 1 rankings and qualified organic leads for Healthray.

Mayank operates on a core belief: progress over perfection. This philosophy accelerates testing cycles, keeps the team motivated, and ensures continuous improvement rather than paralysis by planning. Combined with his ability to build lasting relationships with healthcare professionals and translate their feedback into product and content improvements, this approach has made him a central driver of Healthray's organic growth and revenue trajectory.

Implementing Modern Strategy in Healthcare Technology

Through Healthray's suite of Hospital Management Software, EMR Software, Pharmacy Management System, and LIMS, Mayank drives marketing initiatives that reflect the platform's technological depth. His digital strategy mirrors the innovation embedded in Healthray's products:

AI-powered content and search strategy - using LLMs, GEO, and AEO to surface Healthray in next-generation search environments
Patient engagement & user-journey mapping - aligning content to the needs of hospitals, clinics, and labs at every stage of their buying journey
Data-driven decision making - GA4, Search Console, and heatmap analysis inform every content and conversion decision
Scalability architecture - content clusters and topical authority frameworks built to scale Healthray's organic presence across specialties and geographies
Virtual & telehealth content - educating healthcare providers on digital-first care delivery models through Healthray's blog ecosystem

Connect with Mayank Chanllawala

Mayank welcomes conversations with healthcare professionals, SaaS founders, and digital marketers looking to explore growth strategies, content partnerships, or Healthray's platform capabilities.